web2media - úvodna stránka

Investment in Internet advertising on servers operated by members of the Association of Internet media in 2008, the value of 24.6 million. € (741.9 mil.). It is over 50% increase over the previous year in 2007, when Internet advertising stood at 16.3 million. € (491 mil.). The most used forms of advertising are banner ads (57.5%), Classifieds (19.3%) and catalog advertising (16.3%).

"The year 2009 is expected approximately 30% increase in Web advertising revenues compared to 2008 and estimate for 2009 may be at around
32 million. €, "said Milan Csaplár, Chairman of the Board of AIM and adds:" Internet advertising your will maintain the upward trend in time of global crisis. Unlike other types of advertising media, Internet advertising can provide precise targeting, measurement or are instantly attractive price. "

Those figures reflect the net value of the media-advertising on member web servers AIM. This means that the invoiced value of agency commissions, including media and advertising agencies. In the event that should be determined by gross value would have to be added to those hodnitám offered a discount online media and value nevypredaného advertising space.

AIM works since May 2005 as an association of Slovak media on the Internet, whose main aim is to provide information on the Internet and the possibilities of its use as an advertising medium. Currently, it consists of 27 members. The newest member is a company NARKS - Information Service, Inc., operator of the server www.reality.sk since the end of February this year.

Association declared volumes of Internet advertising its members since its founding, the first numbers are for 2004. The association is also the sponsor of a representative measurement of the Slovak Internet AIMmonitor operating since January 2007. Its measurement is open to non-members of the association.


Zdroj: http://www.aimsr.sk/